P.M. BRIEFING : Sports Daily Plans Expansion
The National, the sports daily that has been publishing editions in New York, Chicago and Los Angeles for the last 2 1/2 months, plans to begin editions this summer in San Diego and San Francisco, officials said today.
Publisher Peter Price said in a telephone interview that he expects the San Diego edition to start by July 1 and that a San Francisco edition will be launched in July.
He said the newspaper plans to add at least one city a month to its lineup during the last five months of the year, but was not ready to identify the cities.
The National, which offers coverage of national sports supplemented with local sports in each city where it appears, debuted Jan. 31.
It is now distributing an average of about 350,000 newspapers a day and selling more than 200,000 copies a day, Price said.
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