No Smoking Ads
California is about to launch a $28.6-million ad campaign to convince us to not buy cigarettes. This is approximately half the amount the state spends each year to convince us to buy lottery tickets.
I. NELSON ROSE
Professor of Law
Whittier College
More to Read
Start your day right
Sign up for Essential California for news, features and recommendations from the L.A. Times and beyond in your inbox six days a week.
You may occasionally receive promotional content from the Los Angeles Times.