Time Warner

Some companies keep their eyes on the bottom line and their ears to the ground. Time Warner Inc. has placed theirs on the company's new corporate logo, designed by New York's Chermayeff & Geismar Associates. Ivan Chermayeff said the logo defines the company. "We simply asked ourselves, what is the business of Time Warner," Chermayeff said. "At its elemental level, Time Warner's products appeal to the eye and the ear." The logo will make its national debut during ABC television's "Earth Day Special" at 9 p.m. Sunday.

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