SHORT TAKES : Marla Lifts PrimeTime Ratings
The appearance of Marla Maples--the former girlfriend of Donald Trump--on “PrimeTime Live” Thursday night turned out to be something of a ratings success.
The interview, by ABC’S Diane Sawyer, wound up with a 14.2 national Nielsen rating and a 25% audience share.
That’s the highest ever for the program--the previous best was a 12.6 rating-22% share on Oct. 19 following the San Francisco earthquake--and it enabled “PrimeTime Live” to win the 10-to-11 time period for the first time.
Maples’ appearance in the last half hour of the program jumped “PrimeTime’s” ratings in New York, where she has been in tabloid heaven for weeks, to a 23.4-37 from a 21.3-31 in the first 30 minutes.
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