St. Louis Paper Folds After Publishing Only 7 Months
The St. Louis Sun, which hoped to be the first major metropolitan newspaper to make a successful launch in this country since World War II, unexpectedly folded Wednesday after only seven months.
At a news conference, Ralph Ingersoll II, editor-in-chief of the new newspaper, said the Sun had published its last edition Tuesday night.
“Closing the Sun was a decision the St. Louis marketplace made for us,” said Ingersoll. Since launching the paper Sept. 25, 1989, the newspaper had published 213 editions.
“It is clear that we could not achieve sufficient circulation to make this enterprise viable, and so we have concluded that there is no longer room in St. Louis for a third newspaper in addition to our own Suburban Journals and the Post-Dispatch.”
The Sun had struggled to overcome higher-than-expected costs, revolving-door circulation, limited advertising and a murky image.
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