Eastern Switches Ad Agencies: Eastern Airlines handed...
From Times Staff and Wire Service Reports
Eastern Switches Ad Agencies: Eastern Airlines handed its $45-million advertising account to the New York ad agency Ogilvy & Mather. The business was formerly handled by Lintas: New York, which had been the agency of record since 1982. Martin Shugrue, recently named as the bankruptcy trustee for the struggling unit of Texas Air Corp., said the change was prompted by the airline’s current opportunity to “make a new beginning” with the direction of its marketing and advertising. The agency transition will take place over the next 90 says, although Ogilvy will begin working on the account immediately.
