Reaction to Antivivisection ‘Adver-torial’
About “TV ‘Adver-torial’ Makes Fur Fly” (Greg Braxton, May 24), on Students United Protesting Research on Sentient Subjects (SUPRESS) and its antivivisection commercial:
It’s amazing how many people are uninformed about vivisection. This is such an important issue and yet the laboratories strive to keep their activities secret. Only by hiding can they continue their mass torture and slaughter.
Does anyone in media-savvy Los Angeles still fall for the “we-have-a-responsibility-to-the-public” line handed out by Robert Blagman, local sales manager of KCOP Channel 13 (which refused to broadcast the commercial)?
Is it necessary to remind programming executives of the rash of sensationalistic TV-tabloid news shows? Violence? Sexploitation?
Also implicit in the attitudes of stations refusing to run the eye-opening commercial produced by Javier Burgos is that we viewers can’t handle disturbing information (bloodied corpses on nightly newscasts notwithstanding!).
Perhaps even more important, the “suits” are once again underestimating the intelligence of viewers.
MARY PROTEAU
Los Angeles
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