Ad Writers Need to Reassess Their Audience

After reading Bruce Horovitz’s column, I think members of the advertising industry should have an inferiority complex--especially those who develop television commercials.

A restaurant chain portrays a man who is obviously getting sick to his stomach as he listens to a nauseating female screech out the menu. Who would want to start his day by eating breakfast in such an atmosphere? Joe Isuzu may have been amusing but he did not inspire confidence in the product. Other ads imply that the prospective customer has traits in common with a pig. While that may be true, it is scarcely the best bait with which to catch even a dumb fish.

If the writers of commercials are really looking for customers, they had better get over their cynical attitude. Most of us out here are smarter than they think.

MARGARET W. ROMANI

Los Angeles