No Matter How You Slice It, Royal Bread Is Truly Upper Crust

The ultimate upper-crust loaf has gone on sale in England, an organic bread named after Prince Charles’ Highgrove estate and containing wheat organically grown at his home farm.

Tesco supermarket chain began selling Wholemeal Highgrove for $1.07 a loaf today as part of a 12-week trial at 23 Tesco stores in southeast England.

The bread is made from wheat grown without pesticides at Charles’ Home Farm at Highgrove, 100 miles west of London.

Charles agreed to the product to promote organic farming. Last year, he denounced what he called the excessive use of chemicals in modern agriculture.

The deal involves the projected sale of more than 40,000 loaves, raising a total of $45,500. Of this, Charles’ Duchy of Cornwall estates will receive about $12,750; the Benevolent Fund, a charity run by the prince for young people, will receive about $2,250, and the rest will go to Tesco.