Compiled by Dean Takahashi Times staff writer

Creativity Package: Irvine-based Fisher Idea Systems is shipping an updated version of its creativity software package, IdeaFisher.

The software is designed to increase productivity for professionals in “creative” occupations such as advertising and professional writing by providing an index of word associations and an organized approach to refining proposed ideas into sharply focused ones.

The new version for the Apple Macintosh computer includes a new function that enables the user to more quickly access related concepts, the company said.