Reisman to Be Business Journal Publisher : Newspaper: The director of market development for The Times Orange County will also become CEO of the 5-year-old weekly.

Richard S. Reisman, director of market development for The Times Orange County, has been named publisher and chief executive officer of the 5-year-old Orange County Business Journal, effective Sept. 12.

Reisman, 36, replaces Charles M. Heschmeyer, who left the weekly in May to become editor of the San Jose Business Journal, an unrelated publication.

A former lawyer and special counsel to the House Ethics Committee in the early 1980s, Reisman joined Times Mirror Corp. in 1985 as manager of corporate strategy after receiving an MBA degree from UCLA.

He began working with The Times Orange County in 1987 and was named market development director in 1989.

Reisman said he accepted the Business Journal post because it offers the challenge of publishing a newspaper “and the opportunity to be part of something that is still growing and making its mark on Orange County.”

A resident of Los Angeles, Reisman said that he, his wife--obstetrician Jane Bening--and their two children are relocating to Orange County.

The Orange County Business Journal, which claims a weekly circulation--both paid and unpaid--of about 20,000, is owned by CBJ Associates Inc., which also publishes the Los Angeles Business Journal and the San Diego Business Journal.

The paper has survived during a period in which four other business publications in the county have failed.