With Design to Market Dentsu Optical System

With Design in Mind Inc., a publicly held Chatsworth marketer of novelty items, said it signed a licensing agreement with Dentsu Prox to market an optical system based on Dentsu’s recently patented technology.

With Design said the agreement allows it to sell the system in North America. Dentsu Prox is a unit of Japan’s Dentsu Inc., one of the world’s biggest advertising agencies.

The system creates images in the air that appear to be three-dimensional. With Design said the system can be used by companies to bring attention to their displays at trade shows or to create three-dimensional characters for arcade video games.

With Design said it formed a joint venture with the Allen Design Group in Oceanside to produce such a video game using the optical system. With Design also said the joint venture has signed a contract with a unit of GTE Corp. to produce the game’s computer software and special effects. The game is expected to be marketed beginning in March, 1991.

In the nine months ended June 30, With Design earned $68,046 on sales of $4.98 million.