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INTERNATIONAL TRADE : Sanshin Electronics Plans to Expand Its Operations in U.S.

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Compiled by Cristina Lee, Times staff writer

Sanshin Electronics Corp., a Costa Mesa subsidiary of a Japanese electronics company, is hoping to expand its operations in the United States.

It also plans to build an assembly and manufacturing plant in Southern California to make electronic components for wide screen televisions and other home appliances by 1993, said Asao Kanamori, Sanshin’s executive vice president.

Sanshin, which is 10% owned by NEC, expects to acquire between three to five distributors in the next three years, he said. The parent, Sanshin Electronics Co. Ltd. of Tokyo, expects to spend at least $8 million to make those acquisitions, he said.

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Kanamori said the company is looking for distributors in the South, Midwest and Northeast.

Sanshin is hiring engineers and sales managers in preparation for its expansion in the U.S. market.

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