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RETAIL/ LEISURE : A Magazine Where Articles Don’t Get in the Way of the Advertising

Compiled by Chris Woodyard; Times staff writer

Want a slick, pretty magazine without the bother of having to read any of those pesky articles?

Then the Orange County Catalogue may be just the publication for you.

The catalogue is solid advertising in a slick magazine format, giving merchants a way of landing their ads on the coffee tables of residents and hotel guests alike.

The catalogue is published under license from Modell Associates Inc., which has released similar retail guides in posh locations such as Aspen, Colo., and Santa Fe, N.M.

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The 52-page premiere edition was mailed to 65,000 affluent county residents last September. Another edition is due in May.


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