Chiat Wins Toshiba Account: Chiat/Day/Mojo’s Venice office...
From Times Staff and Wire Reports
Chiat Wins Toshiba Account: Chiat/Day/Mojo’s Venice office has won the $15-million annual advertising business for the computer systems division of Irvine-based Toshiba America Information Systems. Losing the Toshiba Computer account is the Los Angeles agency Ayer Tuttle, which will still handle Toshiba’s estimated $2-million corporate ad business. Toshiba has been Ayer’s largest client and the loss leaves the agency’s struggling Los Angeles office in dire need of new business. For Chiat/Day, the win is one of a string of new clients that the firm has picked up in recent months. In November, it won the $10-million Sparkletts non-carbonated drinking water account. In December, it won the $50-million NutraSweet ad business.
