CLIPBOARD : Super Viewers

The ratings in Orange/Los Angeles counties for this year’s Super Bowl, despite the absence of a California team, were fairly consistent with the four previous years. Here’s how the last five games compare:

Year Participants Rating* 1991 New York Giants 42 and Buffalo Bills 1990 San Francisco 49ers 42 and Denver Broncos 1989 San Francisco 49ers 41 and Cincinnati Bengals 1988 Washington Redskins 44 and Denver Broncos 1987 New York Giants 42 and Denver Broncos

The game did, however, sack the opposition in the 3:15 to 6:45 time slot. Here’s how it compared to the next five highest-rated programs:

Program Channel Rating* Super Bowl 7 (KABC) 42 NBC News 4 (KNBC) 6 Entertainment Tonight 4 (KNBC) 6 Hollywood Wives (miniseries) 13 (KCOP) 6 Channel 4 News 4 (KNBC) 4 Little House on the Prairie 5 (KTLA) 4

*One rating point equals 50,263 households; ratings have been rounded to nearest whole point.

Source: A.C. Nielsen Media Research