U.S. Firm to Sell Ads in Pravda:...

U.S. Firm to Sell Ads in Pravda: A fledgling U.S. media development company said it has signed an exclusive advertising pact with Pravda, one of the leading Soviet daily newspapers. Privately held Entertainment & Communications Holdings Organization of Los Angeles, which began accepting advertising on a limited basis late last year, will manage all advertising, sales and marketing for Pravda in the United States and Canada, with options to expand into additional countries. ECHO said the deal is “groundbreaking” since it is the first media relationship between Pravda, which has a daily circulation of 3.2 million, and a company.