FTC Asked to Regulate Brand Names in...

FTC Asked to Regulate Brand Names in Movies: Hollywood’s practice of placing brand-name products in movies for a fee came under fire from several public interest groups, which asked the government to require advisory notices before such films. The Center for the Study of Commercialism, the Consumer Federation of America and other groups asked the Federal Trade Commission to require the notices and to investigate what they called the widespread advertising in five recent top box-office hits. The groups did not ask that advertising be banned, but only that the viewer be told of it.