Disneyland Has News for Anaheim, Six Pages of It : * Public relations: Magic Kingdom publishes newsletter for city’s 90,000 households touting plans for $3-billion expansion.

Kicking its public relations machine into high gear, Disneyland plans to reach every household in Anaheim this week with a six-page newsletter touting the company’s proposed $3-billion expansion project.

Published under the name Disneyland Neighborhood News, the paper thanks the community for its 35 years of support, includes an illustrated article on the planned Disneyland Resort project and attempts to answer community concerns--from the development’s effect on city traffic to the supply of affordable housing.

Disneyland Vice President Ron Dominguez said Thursday the newsletter was not designed to bolster support for the project but intended to open lines of communication between the theme park and its neighbors.

“When we met with some community leaders prior to the announcement of the resort project, they told us they didn’t know what was happening at Disneyland until, bang, we open up a new attraction,” Dominguez said, explaining the newsletter’s origin. “They wanted to know what was going on.” He could not specify how many newsletters would be circulated but city records show 90,000 households in Anaheim.

Ironically, the publication is being circulated at a time when there is very little organized opposition to Disney’s plan: a world’s fair-style theme park, called Westcot, three new hotels, a 5,000-seat amphitheater and lush pedestrian walkways.

“I knew they were going to do it, I told them they needed to do some more communicating,” said Curtis Stricker, president of Anaheim Homeowners Maintaining Their Environment, a homeowners’ group.

Stricker’s Anaheim HOME, which draws its membership from residents near boundaries of Disney’s planned expansion, has been the only organization that has formally opposed elements of the plan.

“I haven’t read it, yet, but they (Disney officials) asked my opinion on it and I told them it would be good if they did some more talking.”

Stricker’s group has been particularly opposed to the company’s plans to build two massive parking structures to handle the increased tourist traffic, one near a residential area on the western border of the expansion area.

“We are very sensitive to buffering residential neighborhoods around Disneyland from impacts from the parking structures,” the newsletter stated in its question-and-answer feature. “The two public parking structures . . . will be set back from the street, terraced and extensively landscaped to enhance their visual appeal.”

On traffic, the paper states that a transportation plan for the area--to include expansion of the Santa Ana Freeway and a rail project--would bring visitors directly from the freeway and other areas into the resort without cluttering local streets.

“This plan will help solve existing traffic problems and establish a foundation for responsible growth in the future,” the newsletter states.

Disney is not expected to make a decision until the end of the year as to whether it will build its second Southern California attraction in Anaheim or Long Beach, where it has planned a 414-acre ocean theme resort called Port Disney.

Dominguez said he hoped to publish the newsletter “a couple” of times each year to keep the community informed about theme park happenings.