OTHER NEWS - Sept. 4, 1991
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Two Orange Country Firms Win Advertising Account: Food 4 Less, a grocery store unit of Claremont-based Yucaipa Cos., split a $16-million advertising account between two Orange County agencies. The company awarded a $10-million account to promote its 141-store Alpha Beta chain to Heil-Brice Retail Advertising in San Clemente. It handed a $6-million contract to Cochrane Chase, Livingston of Irvine to promote several of its other supermarkets: Viva, Boys Markets, ABC Markets, Food 4 Less Warehouse and Cala/Bell.
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