SPLITTING HAIRS

To Bob Murphy of California Pacific Research Inc.: You may benefit from putting your money where your mouth is (“Splitting Hairs,” by Mark Stuart Gill, Nov. 10). If your hair restorer is “the poor man’s minoxidil,” why don’t you lower the price and target a less-affluent market segment?

You could gain unit volume and total profits over unit profit, although the product category is very competitive and this is going to be an ongoing struggle. There has always been room in this country for competition.

WENDY BRYAN

Downey