OFF THE TICKER : Stout Contribution There, Old Chap
<i> Adweek</i>
The Queen’s Award for Technological Achievement used to be conferred upon British innovations in medicine and aerospace.
In 1991 it went to a beer can.
Guinness Ltd. placed a device in its Pub Draught cans to unleash nitrogen bubbles in a way that would give the brew the full head of a draft beer.
The awards panel apparently became intoxicated with the design.
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