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A Yippie Yuppifies

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COMPILED BY THE SOCIAL CLIMES STAFF

Your Buzz staff had heard that Jerry Rubin, the Chicago 7 member-turned-yuppie entrepreneur, had moved to Los Angeles from New York. A Social Climes photographer and reporter ran into him at a recent celebrity gathering. It was an indelible experience.

Spying the photographer, Rubin stopped and demanded, “Don’t you want to take my picture?” When he was told that a picture had already been snapped, Rubin asked for a copy and said, “When is it going to run?”

The photographer passed the question on to the reporter whom Rubin had not noticed. “You’re the reporter?” he asked. “Don’t you want a quote from me?” Informed that it wouldn’t be necessary, Rubin remained unfazed, whipping out a card that read, “For the Healthiest, Wealthiest, Recession-Proof Opportunity in the U.S., call Jerry Rubin.” The card listed an office number and a home phone--which turned out to be a voice-mail line instead.

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“Call me tomorrow, I’ll give you a quote,” Rubin insisted. “I’ve got to get back to my office. I’m having a networking party. I’m in the networking business now.”

And off the networking guru dashed, having failed to inquire as to the names and phone numbers of either the photographer or the reporter.

Welcome to L.A., Jerry. We think you’ll do well here.

Crystallizing a Trend

What do Madonna, Barbara Bush and Cardinal Roger Mahony have in common? Each has received--or given--gorgeous, expensive Baccarat crystal awards for charity’s sake.

Madonna was gifted with a large obelisk on behalf of AmFAR in December. Ditto Bush, who was presented with her tall, sleek statue by the Lupus Foundation of America at a function in Maryland Jan. 25. Mahony is giving away four--count ‘em--free-form Baccarat chunks mounted with silver plaques bearing his bust for the cardinal’s award dinner to benefit Catholic Social Service Programs Friday.

Is there a trend here? Yes, and it’s crystal clear. Bruce Meyer, president of Geary’s Beverly Hills, which provided all the spiffy crystal (each costs about $1,500), reports that charities are not getting stingier with their gifts of appreciation because, “in hard times, they need to say ‘thank you’ more than ever. An award is a motivator. It keeps people working.” In other words, generosity--a ‘90s watchword--pays.

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