Anaheim Firm to Go Public: Catalina Marketing...

Anaheim Firm to Go Public: Catalina Marketing Corp., which pioneered the widespread use of computerized shopping checkout coupons, has applied for an initial public offering of 2.2 million shares. The Anaheim-based company expects the shares to sell for $16 to $18, according to its filing with the Securities and Exchange Commission. Catalina developed a checkout coupon machine that is linked to a supermarket’s checkout scanner as part of a shopper incentive program. The machine prints customized coupons for customers that they can use on return visits. For instance, when a six-pack of cola is scanned at the check stand, the checkout coupon machine might issue the customer a coupon for a discount on a competing brand of cola. The offering is being managed by PaineWebber Inc.; Donaldson, Lufkin & Jenrette Securities Corp., and Robertson, Stephens & Co.