Ad Agency’s Bikini Theme Takes the Cake
The Bay Area chapter of Women in Communications Inc. gave what might be called a Swedish meatball citation to Hal Riney & Partners.
At the group’s first Leading Change awards luncheon--honoring firms that promote women or portray them positively--Riney got the sole Needing Change award.
WICI sent the firm a cheesecake for its “Swedish bikini team” beer ad, which prompted a sexual harassment suit from the brewery’s women employees. The Riney firm also was sued.
One wag said: Too much cheesecake equals just desserts.
