Advertisement

RETAILING

Share

Vans’ New A-Peel: Vans Inc. knows a fad when it sees it.

So the Orange-based maker of canvas-topped sneakers is sponsoring a giant inflatable trampoline so the spring break crowd will try Velcro wall jumping.

The fad, popularized by comedian David Letterman on his late-night TV show, involves wearing a special pair of coveralls that stick to walls covered with Velcro.

Once the wearers land there, they smile and have to be peeled off. Sounds like fun, eh?

Well, it’s probably safer than bungee jumping.

Advertisement