TOWARD A NEW ASIAN ORDER : A WORLD REPORT SPECIAL SECTION : CALIFORNIA: Eating Out. . .

Asian cuisine is a fixture on the California restaurant scene: CHINESE: 2,628 JAPANESE: 673 (SUSHI BAR): 70 KOREAN: 79 THAI: 166 VIETNAMESE: 70 Total California Restaurants: 70,181

SOURCE: DUN & BRADSTREET ELECTRONIC BUSINESS DIRECTORY

Joint ventures Los Angeles’ top trading partners in 1991: Japan: 31% Taiwan: 10% S. Korea: 9% China: 7% Singapore: 5% Others: 38%

Source: TradeWatch data service

Wheeling and dealing Asian cars and trucks accounted for 46% of the California market in 1991, compared with 31% of the total U.S. market.

% Share 1991 % Share 1991 Company U.S. Market Calif. Market Toyota 7.59% 13.38% Honda 7.98% 12.10% Nissan 4.40% 6.04% Mazda 2.79% 3.78% Acura 1.74% 3.40% Lexus 0.86% 2.06% Hyundai 1.42% 1.46% Mitsubishi 1.55% 1.36%

Source: J. D. Power and Associates