OTHER NEWS - July 3, 1992
From Times Staff and Wire Reports
Sega Advertising Account Awarded: The announcement that Goodby Berlin & Silverstein of San Francisco won the contract came after two months of extensive review that included incumbents Bozell Inc. and Della Femina McNamee of Los Angeles. “We have every intention of winning the video game battle this fall,” said Edward Volkwein, senior vice president of Sega. Sega of America Inc. is a wholly owned subsidiary of $1.6-billion Sega Enterprises Ltd., Japan. Sega is a worldwide leader in arcade and home video entertainment systems.
