* Michael Smith has been promoted to...

* Michael Smith has been promoted to senior vice president of worldwide creative advertising at Warner Bros. He will head the Burbank studio’s creative advertising department.

Smith was formerly vice president of creative advertising and fills the position previously held by Joel Wayne, who was recently appointed executive vice president of creative advertising projects for Warner Bros.

Also at Warner Bros., Robin R. Sikora has been appointed to vice president of residuals management.

Sikora moves from her post as director of residuals. She joined Warner Bros. in 1975 and was appointed to manager of residuals in 1982. She was named to the director’s post in 1988.