Advertisement

TELECOMMUNICATIONS

From Times Staff and Wire Reports

AT&T; Ads Dispute MCI Claims: AT&T; questioned the ethics of MCI in new TV commercials that may be the most sharply worded yet in the battle between the long-distance phone companies. In the two commercials, which began airing Friday, AT&T; claims MCI’s ad smislead viewers into believing MCI’s international calling rates are 50% cheaper that AT&T;’s. The MCI ads compare that company’s rates under its Friends Around the World discount calling plan to AT&T;’s much higher standard rates--instead of AT&T;’s cheaper rates under its Reach Out Program, the phone giant’s similar discount international calling plan.

Inside the business of entertainment

The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.

Advertisement
Advertisement