FALL FEVER: Trendy emporiums report that parents...

FALL FEVER: Trendy emporiums report that parents and kids are plunking down big bucks for the latest in back-to-school fashion (E1)--plaids and pleats in flannel and wool. . . . If the usual hot weather prevails when most Orange County schools open on Sept. 8 or Sept. 10, looking cool may not matter as much as being cool. “I remember on the first day of school, everybody always came in their new sweaters and it was hotter than heck,” says 19-year-old Amber Florez, assistant manager of the Esprit store at South Coast Plaza’s Crystal Court and a 1991 high school graduate. “The next day, everybody always came back in shorts.”