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LONDON : An Image Problem

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Britain’s battered Labor Party will be shopping for a new image Monday when it begins its annual conference in the Irish Sea resort of Blackpool.

The opposition party has lost four national elections in a row, the latest in April, when it had been favored to defeat the ruling Conservatives.

Senior Labor officials privately admit that Labor must articulate a more “positive” agenda. One said that as the party of change, “Labor must change to regain the people’s trust.”

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The conference will be asked to back priorities of the new party leader, John Smith, which include improving the environment and reviving the economy.

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