Howling Success of a Casket Business

GLADSTONE, Mich. — Trying to obtain a bank loan for a business that manufactures pet caskets was a grave experience for Dennis J. Hoegh.

“We’d go see the bankers, take a sample of our work,” Hoegh said. “They’d be so embarrassed--like, ‘No, you don’t have to open it.’ ”

Hoegh persevered, however. As a result, Hoegh Industries expects to produce 30,000 caskets and gross $750,000 this year.

It offers seven sizes of styrene plastic casket. The biggest model, with satin interior lining, costs $200. A cremation urn or tiny casket is as little as $15.

Hoegh scoffs at those who criticize his business as catering to a trendy indulgence.

“Pets are a part of the family for many people,” he said. “And when they die, there’s a grieving process the owners go through. Some want to do something a little more special.”

He got the idea for the business when a friend who couldn’t find a casket for one of his dogs ended up having to make one himself.