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Vestro Foods Sells Sweet Side to Focus on Health Business : Edibles: Company gets rid of pastry and cheesecake operations. Firm closes Newport headquarters, moves to Carson.

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TIMES STAFF WRITER

Vestro Foods Inc. said Wednesday that it has sold its pastry and cheesecake operations so that it can concentrate on its core business--health foods.

The company also said it has moved its headquarters from Newport Beach to Carson, closing an office where it had two employees.

Vestro subsidiaries Heidi’s Pastry Inc. and Jan Holzmeister Cheesecake Ltd. in the San Fernando Valley community of Sun Valley were sold to Heritage Kitchen Speciality Foods Inc. in San Francisco. The selling price will not be disclosed until corporate filings regarding the deal are made public, Vice President Steve Schorr said.

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By selling off its baked-goods operations, Vestro said, it hopes to capitalize on the growth potential of its Westbrae Natural Foods Inc. and Little Bear Organic Foods Inc. subsidiaries.

To achieve that goal, Vestro has hired Allen Dalfen as chairman of both Westbrae and Little Bear, and Andrew Jacobson as president. Dalfen was formerly president of Weider Health and Fitness, a health-foods and exercise-equipment company in Woodland Hills. Jacobson was formerly president of Tree of Life West, a distributor of natural foods in Sun Valley.

“Now, after this sale, Vestro is a focused natural-foods company,” said Donald R. Stroben, the company’s chairman. “It will achieve its future growth, both internal and through acquisitions, in the natural-foods industry.”

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The company, which had 1991 revenue of $37.3 million and profit of $410,000, sells a wide variety of health foods, including soy beverages and tortilla chip snacks.

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