RESIDENTIAL REAL ESTATE
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Looking Northward: Standard Pacific Corp., the publicly traded Costa Mesa home builder, says that while its Southern California division continues to suffer in the recession, particularly in San Diego County, it plans to look for land to buy in Northern California, where the economy is doing better than in the south, and in Ventura and Orange counties, where land prices have fallen as much as 50% from the heights of 1989.
Standard Pacific has also expanded its Texas operation into Austin with the acquisition of two new single-family projects there. The company also builds in Houston and Dallas.
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