OTHER NEWS - Feb. 13, 1993
From Times Staff and Wire Reports
BMW Selects Two Agencies: BMW of North America said it will split its estimated $80-million advertising account between two agencies. Mullen Advertising, a small agency north of Boston that already creates ads for Rolls-Royce, will also create BMW’s advertising, while DeWitt Media of New York will handle buying. Both jobs had previously been handled by Ammirati & Puris, which abruptly quit last October after learning the importer was inviting other agencies to compete for its ad business.
