IN EXCESS : Think Big

Like Professor Harold Hill, Rick Brown is a firm believer in the Think System. Only he’s not teaching youngsters to play the Minuet in D; he’s trying to help women increase their bust size.

“There is a mind/body connection in breast development,” says the Glendora-based hypnotherapist. “The brain tells the body what to do, essentially. It tells it what areas to develop.”

To tap into that connection, Brown offers a $69.95 audiocassette program called “Think and Grow Breasts.” In the tapes, Brown guides you through hypnotic creative-visualization exercises intended to transport the mind back to when the mammary-building process supposedly derailed--puberty. Reliving those memories, says Brown, tricks the mind into instructing the body to release a barrage of breast-enhancing hormones.

That’s the theory, anyway. Brown cites studies in the American Journal of Clinical Hypnosis and the Journal of Sex Research reporting breast-size increases using similar techniques.

Of course, not everybody can just think till their cups runneth over. “It will not make Dolly Parton of anyone,” Brown warns. “What it will do is restart development in women with arrested or incomplete development.”

Brown says the average increase is one cup size. So those triple-D’s may have to remain a fantasy, but a safe way of getting from A to B, according to Brown, is just a few affirmations away.