MARKETING : Fisher Business Communications Has New Division for High-Tech Clients

Fisher Business Communications, which provides advertising and public relations for the high-tech industry, has opened a new division at its Santa Ana headquarters.

The company has added three clients since the beginning of the year in the fields of medical technology and biotechnology. The new unit will serve those clients.

Company President Robert J. Fisher said a direct-mail campaign to high-tech companies has met with good response.

“During the recession, companies spent money to develop new products. Now they have a little more money to put into marketing,” Fisher said Wednesday. “I’m hoping the recession is beginning to loosen up a bit.”

The new clients are Optical Laser, a Huntington Beach company that distributes optical disk drives; KV33 in Tucson, Ariz., a supplier of disposable dental equipment, and Shimadzu, a Gardena-based developer of imaging and ultrasound systems.

Fisher Business Communications, which employs 15 people, will not be increasing its staff to serve the new clients.