INSIDE OUT / NOTES FROM THE STYLE FRONT : Head ‘Em Up, Move ‘Em Out

Hey, you. Yeah, you, the one out of every three Americans who “enjoys some elements of lifestyle inspired by the nation’s Western heritage.” You: saw every installment of “Lonesome Dove”; prefer the rodeo to football; have eaten or prepared at least one Tex-Mex meal in your life; own a pair of cowboy boots; wear Western-style fashion.

Pumped up with market research that makes us all sound like card-carrying members of the Garth Brooks fan club, publisher Harry Myers showed off his new Western Styles magazine in New York Tuesday. And guess what? Not a single Seventh Avenue prairie skirt in sight. Instead, readers (stressed-out, post-go-go ‘80s, simple-life seekers, skewing slightly toward women) were promised the kinds of clothes “ranch hands, cowboys and cowgirls have worn for years.”

Guess that leaves the whole Uma Thurman--”Even Cowgirls Get the Blues”--thing or Richard Tyler’s Western-flavored suits or any other irreverent interpretations of the look to the rest of us.

But even the Denver-based Myers doesn’t take the Wild West too literally. How could he? “I’m allergic to horses,” he admitted.

Going, Going, Gone: Remember the cropped, polka-dotted jacket with flared sleeves Madonna wore in “Truth or Dare”? It will be auctioned at Butterfield’s next week, estimated value $5,000 to $7,000. “Smudges of Madonna’s red lipstick on the white collar will bring the price up $1,000,” says consultant James Comisar, “insane as it seems.”

Surely, Madonna doesn’t need to auction off her frocks, so how, we wondered, did the jacket end up on the block?

“We have a fiduciary responsibility not to discuss our consigners,” Comisar said gravely, “but it was someone very, very close to the source.” The jacket began its illustrious life as a costume in the film “My Fair Lady.” But before visions of Madonna-as-Eliza Doolittle could coalesce in our brain, Comisar assured us that the jacket was most likely made from a costume worn ever so briefly on camera by an extra.

Informercial Infomaniacs: If someone close to you utters the following: “One slice of cheese or 36 baked potatoes?” he/she has fallen under the sway of our new favorite infohostess, Susan Powder. With her platinum buzz cut, “Flashdance”-style inside-out slashed sweat shirt and take-no-prisoners swagger, Powder begs us to Stop the Insanity! In fact, that catchy phrase--and who can argue with it?--is the name of her diet, oops, fat-to-muscle plan.

“She’s the one that looks like Sinead O’Connor, right?” says a lowly operator who answers the Stop the Insanity phone, which, turns out, is also the Body by Jake phone. We ask if we can talk to somebody about Ms. Powder. “Just me,” he answers. Perhaps someone a little higher up? Sorry, he says, “this is as high as it gets.” Stop the Insanity. Le Doll: The fashionable world of couture-wearing French doll Mdvanii is expanding. “Mdvanii’s having a sister named Edie,” toy designer BillyBoy explains. “She just came out. She’s 17 years old. She wears Mondrian dresses. She’s very groovy.”

Then there’s Rhogit-Rhogit, the “anti-Ken” who, his creator boasts, “has tattoos, smokes cigarettes and boozes it up.” Nevertheless, the socially conscious Rhogit-Rhogit, his twin brother, Tiimky and their friend Zhdrickhave been part of a French safe-sex campaign, BillyBoy says. How does BillyBoy come up with these names for his collection of grown-up toys? “I just think about them,” he says. “Some of them come to me in dreams . . . They just sound good. Certain names just sound good.”

The dolls recently made a music video in Japan, featuring Edie. “It’s a little like Gumby, but the dolls don’t move. . . . It’s a very, very funny little thing.”

Skirt Skate: Where do we go when we’ve had basics UP TO HERE??? Romp, on Melrose. “We’re the Anti-Gap,” laughs Stephen Hoerz from New York, where Romp NYC opens tonight. “I love the Gap, but we like shocking, not basic.”

Hot-pants wearer Axl Rose is a customer, as are the Fierce Ruling Divas and members of Arrested Development, who paid the store a post-Grammy visit. But Romp’s eclectic collection of young designers aren’t as shocking as they might be.

“I can’t get anyone to make a skirt for men,” complains Hoerz. A plaid cotton skirt by Free People was snapped up by two male customers. The look, he predicts, will be “big time” this summer. Sure, Red Hot Chili Pepper Anthony Kiedis can work it, but our husbands?

Around Town: Who said the ‘70s aren’t back in a big way? Not us. One of the sexy red swimsuits modeled Tuesday night at the Otis School of Art and Design party (announcing Anne Cole as recipient of the 1993 Fashion Achievement Award) is called “The Happy Hooker” . . . Waiters and waitresses at groovy, grungy, plaided-out new Swingers looked tres blue-collar chic in their garage-mechanic outfits from Kmart. But what possessed all those groovy, grungy guys attending the Hollywood coffee shop’s pre-opening to grow Z-Z Top beards?