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Euro Disneyland Marks 1st Anniversary : Birthday: The $4-billion park is dolled up to celebrate year of existence, but executives are still dreaming of a first profit.

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From Associated Press

Euro Disneyland’s executives dolled up Sleeping Beauty’s castle as a giant fantasy cake to celebrate the park’s first anniversary Monday, but they are still dreaming of their first profit.

Mickey Mouse, Donald Duck, Aladdin and other familiar Disney characters paraded past tens of thousands of visitors. Fireworks shot into the sky, employees sang “Happy Birthday,” and huge blowers cascaded glitter and confetti over a castle bedecked with frosting and giant strawberries.

“Our wish is that for the next year, Euro Disneyland will be a place where dreams come true for all,” said Philippe Bourguignon, who was promoted Monday from president to chairman of the theme park 20 miles east of Paris.

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The $4-billion park has yet to make a profit. It lost $35.8 million for first fiscal year, which ended Sept. 30, and analysts say that it could lose as much as $185 million for fiscal 1993.

Although final figures have not been released, attendance has been lower than the 11 million visitors forecast for the first year.

Of those who do come, fewer are staying at the resort’s six hotels than expected. One 1,100-room hotel was closed for the winter, something not in the original plans.

Still, Disney executives have been cheered by an aggressive winter discount campaign that has begun to lure more French people. Park officials say that by the end of this month, 40% to 45% of visitors will have been French.

The park was jammed Monday.

Aurelie Sivade, 9, from Briancon in the French Alps was ecstatic. “Our hotel is right next to the pool and the Buffalo Bill rodeo show,” she said.

Her father, Michel, said he was pleased by his family’s first visit.

“For us, it was a choice of coming here or the West Indies,” he said of their vacation choice. “Actually, we really had no choice,” he added, glancing at his daughter.

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