The Bottom Line on Toilet Paper

You say to ma to. I say to may to.

You roll from the top. I roll from the bottom.

Recognizing that toilet paper is a highly individual matter, Quilted Northern bathroom tissue of Norwalk, part of a $2.3-billion division of Virginia-based James River Corp., commissioned a 1,200-household survey to help confirm a hunch about what consumers look for in a toilet paper. The answers:

Softness, followed closely by strength--with fluffiness, if you will pardon the expression, bringing up the rear.

On average, people use about 90 sheets of it per day, the survey found. Each member of your average household goes through 75 rolls of tissue each year.