TV FACTS
Total national spot cable television advertising expenditures reached $31.2 million for the first quarter of 1993, compared to $24.7 million in the same period last year, an increase of 26.3%. First-quarter 1993 top spot cable advertisers by category, with percent change from fourth-quarter 1992:
Automobile dealers/services: +32%
Dining/drinking establishments: +16
Amusements and recreation: -22
Banks/banking services: -27
Retail apparel stores: -57
Telecommunications: -68
Source: Cable Networks Inc.
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