OTHER NEWS - Sept. 13, 1993
From Times Staff and Wire Reports
Coors Joins New Zealand Brewer: Adolph Coors Co.’s Coors Brewing Co. unit and Lion Nathan Ltd. of New Zealand have formed a joint venture to distribute and market Castlemaine XXXX, a 143-year-old Australian lager, in the United States. The venture marks the first time Coors has joined with an international firm to distribute and market under license an import beer in the United States. Coors will distribute Castlemaine XXXX through UniBev Ltd., an operating unit of Coors’ import division set up to handle its specialty beer business.