Advertisement

ADVERTISING

Share
From Times Staff and Wire Reports

Burger King to Review Agencies: With its fast-food sales generally disappointing, the Miami-based giant said it is launching a formal review for its estimated $150-million, general-market brand advertising now handled by New York agency D’Arcy Masius Benton & Bowles. This will not affect Burger King Corp.’s relationship with New York agency Saatchi & Saatchi Advertising, which handles the company’s successful Burger King Kids Club advertising. Burger King has been a veritable revolving door for ad agencies for decades.

Advertisement