MARKETING
Compiled by Anne Michaud / Times Staff Writer
New Angle for Taco Bell: Taco Bell has launched a new campaign, replacing its “Run for the Border” theme with “Crossing the Border.”
The TV spots, created by Foote, Cone & Belding in San Francisco, promote the chain’s new seven-layer burrito: rice, beans, sour cream, tomatoes, lettuce, pepper cheese and guacamole.
The campaign began airing Monday.