PDA Engineering Appoints New President

PDA Engineering, an engineering design software publisher that has quietly become one of Orange County’s largest software companies, said Friday that it has promoted Thomas C. Curry to president.

Curry, vice president and general manager of PDA’s software products division since 1989, will report to Louis A. Delmonico, who drops the president’s title but remains chairman and chief executive.

PDA also reorganized its management structure from two separate divisions into a single operating entity with six functional areas,each headed by a corporate vice president.

Edward Stanton, former vice president of new business development, takes the title of chief technical officer. James Tung, a vice president for Infotron Systems in Asia, was appointed PDA’s vice president of international operations.

PDA had sales of $43 million for the fiscal year ended June 30 and has about 275 employees.

The company’s fortunes have been rising as it markets its three-dimensional animated design and analysis software for engineers, Patran 3, which the company has described as bringing Macintosh-style graphics to the engineering software. PDA launched the product in 1991 after spending $30 million and four years developing it.

PDA’s customers are engineers at manufacturing companies such as General Motors Corp. and Boeing Co., which need to engineer parts quickly and use software to simulate the physical strengths and weaknesses of the designs.