* Bob Pfeifer has been named executive...

* Bob Pfeifer has been named executive vice president of Hollywood Records, a division of the Walt Disney Co. in Burbank. Formerly with Epic Records, Pfeifer, 38, joined Hollywood Records in August and was its vice president of artists and repertoire. Pfeifer succeeds Wesley Hein, and he will report to Michael Eisner, Disney’s chairman.

* Walter W. Mosher Jr. has been elected board chairman of the Valley Industry and Commerce Assn. Mosher, president of Precision Dynamics Corp., will serve a two-year term. The association, which is based in Woodland Hills, is a nonprofit business organization that lobbies on behalf of small businesses.

* Michael B. Rose has been named vice president of development for IHOP Corp. Previously, he was president of his own restaurant and commercial development consulting company. Glendale-based IHOP franchises and operates the International House of Pancakes restaurant chain. The company has 572 restaurants throughout the United States, Canada and Japan.

* Michael S. Karsner has joined Dole Food Co. as vice president and treasurer. Previously, he was vice president and treasurer at Black & Decker Corp. Dole Food, based in Westlake Village, had revenues of $3.4 billion in 1993 and is one of the world’s largest marketers of fruit, vegetables and juices.

* Larry Levin has been named vice president and group manager of creative services at 4MC, a Burbank video post-production firm formerly known as Compact Video. Levin joins 4MC from New World Entertainment, where he was senior vice president of post production.

* Thomas Farrell has joined Lockheed Air Terminal Inc. in Burbank as executive vice president of development.

Farrell was senior vice president of gaming development for Hilton Hotels Corp., based in Beverly Hills.

Lockheed Air Terminal, a unit of the Palmdale-based aerospace concern Lockheed Corp., develops, operates and manages commercial airport and air-terminal facilities.

* TransWorld Bank has named Robert W. Kagy senior vice president and manager of the bank’s main office in Sherman Oaks. He succeeds Peter Steinmann, who will head TransWorld’s business banking department.