MARKETING / MEDIA
AIDS Education: The AIDS Services Foundation of Orange County has selected Irvine-based Lawrence & Mayo to develop its 1994 education program for health-care providers. The campaign marks the foundation’s first targeted effort to that group.
The ad agency’s campaign publicizes the foundation’s services for patients with AIDS symptoms: benefits counseling, mental health programs, a food pantry and shelter services.
The campaign was paid for with funds from the Ryan White CARE Act, a federal fund named for the Indiana teen-ager who contracted AIDS during treatment for hemophilia and who crusaded against AIDS discrimination until his death.