MARKETING : Business Sales Club’s Ad Has Bark and Bite to Lure New Members
Compiled by Anne Michaud Times staff writer
The Business Marketing Assn. has produced an attention-getting ad, above, to persuade communications and marketing professionals to join up. It features a ferocious Fido, and the line, “Want to survive in today’s marketing environment? Better find yourself a good club.”
The ad was created by the association’s 1993 “Agency of the Year”--Goldberg Moser O’Neill in San Francisco.
The Orange County chapter is planning to use the ad in its outreach efforts.
