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Fluor Merges 3 Divisions in Restructuring : Streamline: The Irvine firm also created new groups. The changes are meant to make it more competitive abroad.

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TIMES STAFF WRITER

Fluor Corp., continuing to roll out details of its reorganization plan, said Tuesday that it has consolidated three divisions and created several new ones.

No jobs will be lost through the restructuring, said Leslie McCraw, Fluor’s chairman and chief executive.

“These changes will enable us to react faster to the global market and to bring a broader range of services to our clients,” McCraw said. The company announced last month plans to strengthen its presence abroad and reduce middle management.

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Fluor’s effort is a reaction to the rapidly changing world market, said Richard Henderson, an analyst with investment banker Pershing & Co. in Jersey City, N.J. “You can’t just walk in with a better yo-yo and say, ‘Here I am,’ ” he said. “You have to respect each country’s infrastructure and political environment.”

A low rate of inflation, Henderson said, has forced international companies to operate more efficiently. “You can’t pass along mistakes with price increases like you could in the 1980s,” he said.

Fluor Daniel, the Irvine company’s core engineering and construction subsidiary, combined its strategic planning, project finance and sales and marketing groups into one group: Sales, Marketing and Strategic Planning. The group is headed by Charlie Oliver, 51, a senior executive with Fluor Daniel.

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Fluor also established the Diversified Services Group, which is led by senior executive Jim Stein, 51. The group will market some of Fluor’s traditionally in-house services--like its tool and equipment company that services Fluor Daniel projects--to outside clients.

Fluor also established three regional groups: Asia Pacific; The Americas; and Europe, Africa and the Middle East.

“This restructuring will provide a stronger balance between technical expertise and a knowledge of the region--how to do business in a particular country, how to get permits, who the key people are,” McCraw said.

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Fluor’s stock price closed Tuesday at $50.75 a share, down 75 cents a share from Monday’s close on the New York Stock Exchange.

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